Jack Daniels

CORPORATE OFFICE

Square footage: 16,000 sq. ft

 

 The corporate head quarters for Jack Daniel Distillery reflects the distintive spirit of whiskey in a modern and innovative building.

The completed space is a blend of traditional elements that represent Jack Daniel’s with comtemporary styling. The focal point of the space, the main conference room, is inspired by the whiskey wood barrel. All other functional areas of the plan radiate out from the barrel shape. This connects and accentuates the Jack Daniel experience once inside the space. The space itself was infused with modern style elements as well as tones and ques specific to the traditional design. Sustainable, natural materials such as stone, dark walnut wood is a nod to the traditions of Jack Daniel’s while the glass, post-consumer content and contemporary styling breathes fresh air into the space.The color scheme utilized underlines the project’s aim to create an enviornment that connects with the Jack Daniel brand. These themes include: “perfection” in the white, “classic” in brown hues, “passion, power” in red and “enthusiasm” in orange. Through these tag words, the project associates visual cues into a dialouge that is consistent with the Jack Daniel’s heritage.